CUSTOMER SEGMENTS FOR CANNABIS RETAIL
Find the shoppers
most likely to buy.
Build audiences from what customers buy, what they browse, and when they last visited. Make every campaign more relevant.
A purchase history.
A reason to reconnect.
Illustrative experience. Example customer data and offers.
PRE-BUILT SEGMENTS
Start with a purpose.
Find your audience.
Select a segment to see its conditions and a relevant next action.
Repeat customers
Find customers who have already chosen your store more than once.
Introduce arrivals from favourite brands or acknowledge their growing relationship with your store.
Example conditions. Set time windows and thresholds around your store.
Repeat customer = at least 2 purchases.
CONNECT BOTH SHOPPING CHANNELS
They shop online.
They shop in store.
They’re one customer.
Use connected POS and eCommerce purchases together, or focus on one shopping channel. Recognize the full relationship before choosing the offer.
See the complete customer profileKEEP AUDIENCES CURRENT
When customers change,
your segments follow.
A customer buys again and no longer fits a win-back audience. Dynamic conditions keep campaigns relevant as shopping activity changes.
Put segments to work with EngageLast purchase: 96 days ago
A new purchase changes who qualifies.
THE DETAILS
Good questions.
Clear answers.
Can we customize the pre-built segments?+
Yes. Use them as a starting point and adjust purchase windows, categories, spending thresholds, and other conditions to fit your customer base.
Does joining a segment authorize an email?+
No. Segment membership and email subscription are separate. Include active email subscription as a condition when preparing a marketing audience.
What happens after a customer buys again?+
Their updated purchase history changes whether they meet the conditions. A customer can leave a win-back segment and qualify for another audience, such as recent purchasers.
BUILT FOR YOUR NEXT STAGE OF GROWTH
